Mkt 421 Individual Marketing Mix Paper

Marketing Mix Name MKT/421 March 28, 2011 Instructor Marketing Mix According to Kotler and Keller (2009), as classified by McCarthy, the marketing-mix is made of four tools, which are called the four Ps of marketing. They are product, price, place, and promotion. Through marketing strategies developed within an organization, the organization can verify products that will be effective for the organization. In addition, the research provides information to implement correctly the pricing structure, placement, and promotional structure, which will lead to the success of the new product or products. In this paper, we will look at the four Ps, which have led to the success of McDonalds Corporation since its beginnings in 1955. Product In the late 1950s life was simpler. McDonalds product line was simple as well hamburgers, fries, cool fountain drinks, and creamy milk shakes. The goal was for every location to serve the same products. This would represent consistency to ensure that at each location the consumer would receive the same dining experience. Not to mention the Golden Arches and Ronald McDonald, which gave the consumer an image to remember and look for when wanting an affordable dining experience. Over the years, life has changed and McDonalds