Mkt 230 Consumer Decision Making Process

Appendix C Consumer Decision Making Process Decision ProcessProblem recognition Describe the problem that initiated the consumer decision-making process Even though my 1999 Jeep had been a very reliable vehicle it had over 100 thousand miles, it didnt have a smooth ride, and it only could seat 5 people. After picking up my husband at the airport and making him drive he realized that I really did need a new vehicle. That is when the quest started. We decided a vehicle that would best suite our needs must be a new vehicle that was fuel efficient, could seat at least six passengers or more, and a good value for our money. This decision was what Chapter five describes as a high-involvement decision. If my husband and I made impulsive decision it could result in dissatisfaction. Our dissatisfaction could result in a financial loss if we trade in the vehicle before it breaks even therefore, it was necessary to complete an information search and evaluation of alternatives. Information search Describe where and how information about the product, and alternate products, was obtained. To ensure I made an informed decision, I began the tedious task of locating information on the internet. Over a