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Virgin Group of Companies: Richard Branson
Management is concerned with doing things the right way; leadership on the other hand is doing the right things. Richard Branson is one of the few emerging 21st century leader who have managed to put this concept into practice. Richard Branson is both an entrepreneur and the founder of Virgin (Branson, 2012). Virgin Group is one diversified group that owns over 200 privately held companies. The largest in this group is the Virgin Atlantic Airways. Other privately owned companies in this group range from : The Virgin Holidays, the group that deals in vacation tour operator; The Virgin Rail, the group that deals in train operator; the Virgin Retail Group, the group that deals in a diversified number of numerous Megastores such as a retail concept featuring videos, music CDs, and computer games; The Virgin Direct, the
Branson’s leadership clearly shows that it has yielded a tremendous level of employee satisfaction as the leadership style been incorporated and used at Virgin benefits both the employees as well as the organization as a whole.Future of Virgin
At the rate Virgin is expanding, Branson aims at establishing Virgin Money with the sole aim to revolutionize high street banking. Branson believes that since Virgin has been able to penetrate into different markets, he feels that the need of establishing Virgin Money will be core to people within the community. His vision is to see long queue of clients aligning themselves to be served at Virgin Money. For Virgin to be able to attain this, Virgin has to work together as a team in making sure that the whole organization is articulated towards the same direction in attaining the same objective. Branson knows that the concept is hard to incorporate but with a resilient and bold can do attitude, he sees that there will be an opportunity to make things better for customers by introducing Virgin Money.
References
Branson, R. (2012). Like a Virgin: Secrets They Won't Teach You At Business School: Oxford University Press.
Aamond, M.G. (2012). Industrial/Organizational Psychology: An Applied Approach to Cengage Learning. Oxford University Press
Dutt, R. (2009). OrganizationalBehavior: Krishna Prakashan Media (P) Limited.
Fisher, L. (2011). What You Need to Know about Leadership: John Wiley & Sons.
Hofstede, G. (1980). Culture’s Consequences: International Differences in Work related Values: Beverly Hill, Sage.
Maslow, A.H. (1943). The Theory of Human Motivation: Psychological Review. Oxford University Press
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