Module Two Memosouthern New Hampshire University Mba 687 Lea

Module Two MemoSouthern New Hampshire University MBA 687 Leading Organizational Change 03:49:00 GMT -05:00The Significance of Stakeholder AnalysisPurposeThe purpose of this memo is to explain the significance of stakeholder analysis, most specifically, how stakeholder analysis is used in organizational change management. In effect, an organization is nothing without its stakeholders. These stakeholders consist of internal andexternal contributors that are all an integral part of the entire enterprise. For example, employees and customers are two key examples of important internal and external stakeholders, each with important equity when it comes to change initiatives. Knowing who your key stakeholders are is the first priority. Understanding and being able to communicate clearly with them in order to get and gain buy-in, support, and trust is a completely different process and comes next. Using stakeholder analysis in organizational change management is important because “it is important to have a clear understanding of each stakeholder and what they expect, especially because stakeholders’ needs and expectations may collide with each other or with the project’s core requirements” (Hoory & Bottorff, 2022).Stakeholder Views on Change InitiativesBecause stakeholders consist of different groups of individuals, the identities of different stakeholders can influence their views on change