Analyzing Decision Making Process (Procter & Gamble)

Analyzing Decision making processNameAffiliationDateIntroductionThe case study of my choice for this assignment is case 27, Procter & Gamble: Evolution of Global Strategy. Procter & Gamble was founded in 1837. Although the company is based in Cincinnati, Procter & Gamble is one of the earliest known international companies (Strauss, 1999). The company dealt in consumer goods generating revenues in excess of $66 billion worldwide, however half of that revenue came outside the U.S. The company sold over 200 brands in over 160 countries. However, the company’s earnings started to take a major hit due to changing global trends, Procter & Gamble had to make an important business decision in order to turn around its profitability and regain market share. The context of the decision-making processWith sluggish growth, the goal of Procter & Gamble was to make a decision on changing its business strategy with the aim of implementing a strategy that best suited changing global trends. The company’s early strategy was no longer effective in the 2000s. The early strategy that the company utilized involved a lot of activities. Procter & Gamble developed